Fintech Company
Refining and amplifying the brand narrative
Challenge
After a period of rapid global expansion, our client required help harmonizing their brand narrative, producing creative assets to showcase both their product and mission/vision, and managing strategic communications relating to a pending IPO, crises, and competitive threats.
Solution
Our integrated approach to strategy, communications, and creative enabled us to work seamlessly to build brand value for our client.
We collaborated closely with the C-suite to craft an aligned brand strategy, develop a comprehensive strategic communications plan, and design and produce award-winning assets (video, web, etc.) to build brand awareness, drive sales, and bolster fundraising.
We updated the client’s owned channels for consistency and continuity and implemented a comprehensive approach to the legal action to ensure that our client was as prepared as possible for media inquiries and increased visibility. From there, we set out on a proactive and reactive media strategy—in tandem with our brand strategists and creatives—to target reporters and position our client as the leading market intelligence platform.
Results
1/2
Coverage secured in The New York Times, The Wall Street Journal, Fast Company, and other top-tier outlets.
IPO was ultimately successful with both revenue (+25%) and valuation (+33%) metrics significantly outperforming expectations.